How do you bring the experience of shopping for holiday gifts on Etsy to a retail space? This was our challenge when designing Etsy’s first-ever, 10-day holiday pop-up shop, located in New York City’s Soho neighborhood. We designed the shop’s identity, signage, hangtags, and tote bags–that people still carry to this day.
Shoppers browsed gifts guest curated by Martha Stewart, Swiss Miss, and Tavi Gevinson; watched sellers create items in real-time; and engaged in a packed calendar of events: coffee tastings, lectures, workshops, live demos, and musical performances.
Musician/comedian and event performer Reggie Watts best summed up the event: “This is the future of retail, so get used to it!”
Credit: Event production by Workshop