For the past five years, we’ve encouraged members around the world to throw craft parties in their communities. This year’s theme was “Recapture,” and the main craft project consisted of transforming old photographs into works of art using a variety of craft supplies and creative techniques.
Etsy hosted its own Craft Party near our Dumbo HQ, and invited Etsy artists to demonstrate the theme by painting over large scale photographs on-site.
Leading up to and for the event on June 6, we developed promotional digital assets and printed materials for hosts and partygoers. The designs were initially created using craft techniques from the event including embroidery and painting.